August Joyful Shopping Trip in Shenzhen, a sales promotion sponsored by Shenzhen Municipal People’s Government, will be held on August 1-30, 2019. The event is co-organized by Shenzhen Municipal People’s Government, Commercial Bureau of Shenzhen Municipality, district governments, and 10 industrial associations. Throughout the entire August, Shenzhen will integrate shopping, cultural performances, sports events, cultural tourism and other activities to create a gorgeous sale promotion carnival consisting of daily discount and weekly sales activities to citizens and tourists.
With rapid economic development, new consumption demands keep emerging, and consumption has been the first driving force of economic growth for five consecutive years. It is urgent to improve the consumption mechanism, optimize the shopping environment, stimulate the consumption potential, and scale up the supply capacity. The strategy of building up Guangdong-Hong Kong-Macao Greater Bay Area grants August Joyful Shopping Trip in Shenzhen an amazing chance in exploiting Shenzhen’s developed industrial clusters, such as consumer electronics, jewelry, clothing and accessories. Shenzhen-made products, Shenzhen’s brands and Shenzhen designs will be preferentially promoted. Core shopping areas like Dongmen in Luohu District, Huaqiangbei in Futian District, Coastal City in Nanshan District will better meet citizens’ high-level, quality consumption needs. We hope to build a consumer-centric shopping metropolis with worldwide fame.
In response to the state and provincial planning on stimulating the consumption potential of local residents, this event is launched to better meet people’s daily life requirements. It is the largest sales promotion in Shenzhen in terms of scale, coverage, and activities. In total, 10 districts, 10 industries, 10 scenic spots, 100+ shopping centers, 500+ brand companies, 5000+ stores, and 10000+ brands will join and carry out 1000+ activities, including sales promotions, art performances, sports events, parent-child interactive activities, and cultural tourism. In particular, there are 300+ sales promotions in shopping malls, 600+ brand promotions and 100+ cultural tourism and sports events, involving over 6 million-m2 commercial complexes and an estimated expense over 1 billion RMB. During the event, nearly 10000 free scenic spot, performance, and activity tickets, over 1 million online & offline shopping maps, and 30 million coupons will be distributed to the public. The total accumulative discount exceeds 10 billion RMB, and promotion resources precisely reach more than 200 million people.